Tourism Competitive Positioning Map

Visualize your brand’s market position and stand out

This tool generates a positioning map comparing your tourism business against competitors on price, uniqueness, and service level. It matters because unclear positioning leads to “me-too” offers. It’s practical, delivering clear visuals while teaching you how to differentiate effectively.

Why It Matters

• Tourism brands fail when differentiation is unclear
• Price wars emerge without strong positioning
• Missed opportunities come from weak analysis
• Inconsistent messaging reduces brand credibility

How It Helps

• Creates visual positioning maps across key factors
• Benchmarks competitors with clear comparisons
• Highlights strengths, weaknesses, and whitespace
• Suggests repositioning strategies for stronger market fit

Use Cases

• DMOs preparing branding strategies
• Hotels refining competitive positioning
• Agencies launching new tourism products

What It Does

Overview: Delivers a clear positioning matrix with competitor benchmarking and recommendations.

• Executive Summary – Snapshot of current position
• Market Overview – Key trends and consumer shifts
• Competitor Benchmarking – Clear side-by-side comparison
• Positioning Matrix – Visual placement across dimensions
• Strengths & Weaknesses – Internal performance audit
• Strategic Recommendations – Repositioning advice

How It Works

1. Input brand details and competitors
2. Generate positioning matrix and benchmarking
3. Review strengths, weaknesses, and whitespace
4. Apply strategy recommendations

Key Benefits

• Clearer positioning
• Stronger brand story
• Fewer price wars
• Smarter strategy

See your true market position and make strategic moves to differentiate and grow.

Available inside the Strategic Management Pack

Product Details

Technical Specifications