Upselling is a sales technique: offering a customer a better, higher-priced version of what they are already buying, or an upgrade to it.
Triple bottom line
The triple bottom line is a business framework that considers social, environmental, and financial results together: people, planet, and profit.
Sustainable tourism
Sustainable tourism is an approach to tourism development and management that considers its present and future effects on people, the environment and livelihoods.
Responsible tourism
Responsible tourism is an approach to tourism in which participants take responsibility for its effects on people and places.
Booking engine
A booking engine is the online reservation software on a travel business’s own website or app.
Personalization
Personalization is a service and communication practice that adapts what someone receives to their needs or preferences.
Customer segmentation
Customer segmentation is a customer analysis practice that groups a business’s customers by shared needs, characteristics or behavior.
Brand voice
Brand voice is a form of brand communication that expresses a business’s consistent character through words.
Data quality
Data quality is a data management concept that describes how well information fits its intended task.
Yield management
Yield management is a branch of revenue management for stock that expires on a date, such as room nights, seats or tour places.
Guest experience
Guest experience is the hospitality name for customer experience: the overall impression a guest forms across every interaction with a hotel, rental, tour or attraction.
