Tripadvisor Business is a free and powerful way to reach new audiences and make sales.

Online tools today must be part of every company, both small and large businesses can benefit from the internet to attract and retain customers.

In this context, using Tripadvisor to sell becomes essential for a large part of tourism businesses, especially accommodation and reception operators.

This is one of the largest travel websites in the world, and for free you can benefit from it to increase customer attraction and increase sales.

As usual, the first positions are the most desired, as users normally browse the first positions presented.

Therefore, to stand out among the competition, it is important to understand more about Tripadvisor and how to use it to rank better and sell more.

What is Tripadvisor companies and why create a profile on this platform?

Tripadvisor is a website that provides information and opinions related to tourism, and through this platform, travelers find important tools and resources to better plan their trips.

To achieve this, the platform basically works as follows:

  • Companies advertise their location;
  • Users make evaluations based on their experiences.

The site also functions as a travel community, as customers benefit by choosing the best establishment or place to stay based on reviews and recommendations from other users.

Because of this, using Tripadvisor to sell more is essential, as online reputation is very important today for consumers, who always look for opinions before making any decision.

Therefore, if you have a guesthouse, hotel, agency or operator, it is interesting to create a business profile on Tripadvisor to attract more visibility for your business.

As more and more customers are using Tripadvisor, it is natural for them to choose the profiles of establishments with better reviews to visit and stay.

Furthermore, there are other reasons to use this platform, such as:

  • Tripadvisor Business is free;
  • Offer free tools for dissemination;
  • It is considered one of the largest travel websites in the world;
  • It’s an excellent way for you to build a relationship with your customers.

However, how can companies use Tripadvisor to sell more?


Correctly categorize your company

Correctly categorizing your establishment is the initial step to making it easier for your company to be found on Tripadvisor and increasing your chances of selling more.

Today the platform has standard categories, which are:

  • Hotels;
  • Restaurants;
  • Attractions;
  • Seasonal rentals.

Therefore, in each of them you will find subcategories and it is essential to correctly inform what your business is about for a better user experience.

Create an attractive description

Making the most of description space is essential when your goal is to use Tripadvisor to sell more. There you have the opportunity to talk about your establishment and attract potential customers.

In general, to write an excellent description you must highlight the positive and most important points of your business, such as:

  • Comfort in structure;
  • Purchase security;
  • Location.

Additionally, use the description space to mention additional services you offer, such as:

  • Personalized services;
  • Transfers;
  • Welcome kits, among others.

If you don’t already offer differentiated and extra services, now is the time to start thinking about ways to attract customers.

This care, no matter how small, generates empathy and makes a good impression on the consumer.

Furthermore, it is also worth mentioning the importance of including additional information about the facilities and resources.

If your establishment offers a privileged location, for example, this is information that may please the consumer, and cannot be left out in the description.

Invest in the quality of your photos

 Tripadvisor itself advises adding photos to your profile, and reports that establishments with more than 30 photos attract 41% more travelers than those with 10 photos or less.

Therefore, it is time for you to ensure that you have as many good images as possible to add to your profile as a way to sell more using this platform.

Does it seem like a lot of photos?

You can photograph traditional images from well-known angles and, along with this, also invest in photos that showcase other areas of your property and that enhance your establishment.

However, try to select good images to be part of your profile, so take the photos on a good device.

If possible, hire a professional to take these images. Photos make a huge difference when it comes to using Tripadvisor to sell more.

Furthermore, images must comply with the platform’s rules, which are:

  • .jpg or .gif format;
  • It cannot have frames or logos;

Enter your full location

Placing your establishment on the map is a way of making it clear to the customer the exact location where the business is located.

Also, clarify how far the establishment is from the city’s main tourist attractions and areas that may be of interest to customers, as this information generates interest among users.

Therefore, do not forget to insert or update the location of your establishment on the map so that there are no doubts.

Use Tripadvisor Business advanced settings

In addition to the basic settings, which involve categorizing your establishment, it is important to also use advanced tools to make the user experience even more personalized.

For example, you have a differentiated rate, which can be scheduled on weekends, or the possibility of charging a different amount depending on the number of customers.

This allows you to make the use of this platform more dynamic, which makes it easier for you who want to use Tripadvisor Empresas to sell more.

Pay attention to the reservation policy

To use Tripadvisor for businesses to sell more, it is essential that you are clear and communicate the cancellation policy to customers.

Therefore, the best way to define which option is most appropriate is to think about the needs of your establishment without compromising the customer’s well-being as well.

Encourage customers to review your business

To use Tripadvisor to sell more, it is very important that you encourage your customers to review your establishment, as this way other users will be able to draw their conclusions more easily.

The good news is that the TripAdvisor platform has tools that aim to encourage travelers to leave reviews, including:


  • Widgets;
  • Express assessments;
  • Brochures;
  • Personalized cards.

Respond to reviews

Responding to customer reviews (whether good or bad) is a way of showing users how interested you are in their experiences, thus showing that service is a priority in your establishment.

Therefore, be available to deal with all types of comments and do so professionally, always showing that you are willing to resolve a problem or correct an error.

By doing this, Tripadvisor users will know that you are always attentive to reviews and that you always seek to offer the best for your customers.


Now you know some tips on how to use Tripadvisor for companies to sell more, see here for more details to start or improve your business profile.

Take advantage of digital market trends in tourism and make the most of the power of this platform to boost your business.

By: Editorial Team

Team of expert writers specializing in digital marketing, sales, and business

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